Konga is laying off staff as part of a “Business Development Strategy”

Just in. In a manner that is oddly contrarian, at least by industry precedents, Konga has officially announced the laying off a sizeable chunk of its workforce.

Below is an excerpt of the Press Release. I have appended relevant hyperlinks to provide context:

Konga.com, will lay off some of its employees, as part of its business development strategy whereby it reviews staff strength every 6 months. Konga has been doing this consistently over the last 2 years and usually let go of staff that still go on and do great things elsewhere.

The CEO of Konga, Shola Adekoya stated that “The restructuring which also entails workforce reduction is a prudent and necessary step for the long term success of the company. The reorganizing will also impact the business model as we continue to do retail but only focus on the products that customers really like with high throughput in the warehouse and that will leave other products to strategic merchants that will take over some of the products in a marketplace fashion. By this, Konga will optimize its warehouse and from September will allow merchants to begin to store items in the KONGA warehouse which guarantees quality and ensures quickershipping times for customers.”

This restructuring which is focused on reconfiguration and reallocating resources to focus on areas that offer the highest growth opportunities and alignment with Konga’s strategic objectives is absolutely necessary for Konga in becoming the engine of commerce and trade in Africa.